-click to enlarge-

Within a few months of launching the site, success was apparent. PlayStation.com is the most trafficked of the "big three" in the console gaming space and, more importantly, membership and activity in the Underground is soaring, providing SCEA a direct hook to their customers and potential customers.

415 successfully balanced "edgy" visual design with attentive customer support and easily accessible product information. Targeted at a vast audience, the new PlayStation site aims to strengthen and grow the PlayStation community though the PlayStation Underground extranet, and fresh, new public content, better organized to serve the needs of every audience. With a new bleeding edge visual design and superior PlayStation support offerings, 415 has successfully transformed PlayStation.com to the official home for PlayStation gamers.