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 AXA BART Credit Suisse KQED Library of Congress Robert Mondavi SF Symphony SFS Kids SF Ballet Sony |
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 overview solutions results
With over 30 million PlayStation game consoles shipped worldwide -- 10 million in North America alone -- Sony Computer Entertainment America (SCEA) is responsible for marketing the most successful next-generation game system of the 21st century. Realizing that PlayStation.com was not in keeping with their brand and suffered from unintuitive navigation and information architecture, SCEA enlisted 415 to lead the redesign of PlayStation.com. Having been selected for the project from an extremely competitive field, 415 began by: -- Researching the audience groups for PlayStation.com |
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