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Analysis
To fully understand AXA Rosenberg's needs - and the needs of their clients - and deliver the online solution that would best suit the company, 415 conducted extensive research before beginning the site structure and design work. The insights gained during the analysis informed each step of development, and the attention given to forethought and planning is clearly apparent in the cohesion of the final suite of sites.

-- Performed comprehensive content, user and infrastructure/technical analysis
-- Completed workflow analysis to examine the ways employees use AXA Rosenberg's online resources to access information, provide client reports, and enhance customer service

User Interface/Information Architecture
American, European and Asian audiences each require unique features; to insure that each site addressed the needs of three disparate geographic locations, 415 worked closely with AXA Rosenberg's global offices. Throughout the development process, 415 collaborated with individual offices to insure that the information architecture and navigational structure were effective for these multiple sites and audiences.

-- Performed extensive interviews across the globe with AXA Rosenberg executives, client service teams, and portfolio engineers
-- Tracked priorities and requests; worked with AXA Rosenberg to identify and rank must-have features to inform feature and capability development
-- Created a straightforward user interface and information architecture that provides easy, uniform access to complicated financial data, both internally and externally
-- Tested the effectiveness of visual and user interface design across all geographies and solicited feedback for final modifications

Design
The sites display absolute consistency even as they address the requirements of these multiple audiences - institutional clients around the world, mutual fund distributors, and clients in the U.S., Europe and Asia, as well as AXA Rosenberg employees - and include interactive features that further enliven the user experience.

-- Created a clean and intuitive user environment that immediately puts site visitors at ease with the potentially overwhelming topic of money management
-- Increased accessibility with an elegant, sophisticated design that breathes life into financial information
-- Employed expertise in Flash animation and Javascript to create interactive site components, such as a rollover map that dynamically demonstrates specific countries in which individual AXA Rosenberg strategies and funds invest

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