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Process

Since we understand that every project -- and every client -- is different, we use a simple, proven, easily modified process:

Analysis Investing in a proper analysis allows a comprehensive, sensible project strategy and a superior product -- be it a simple marketing site or a complex solution. We dive into your industry, brand, customers and competitors. We validate objectives and challenge preconceptions. We synthesize this information into a goal-driven roadmap that ensures success at the end of the project.

Design We then focus on translating strategy and goals into design -- the seamless combination of interface, visual and technical design. 415 sites feature an intuitive interface design that delivers a superior user experience; striking visuals that communicate your message and express your brand; and an appropriate technical infrastructure to house functionality and provide a solid and extensible foundation for the future.  See an example of our design comping process (which is just one component of the design phase).

Implement Implementation encompasses full-scale production and results in a rigorously tested, thoroughly documented site. As we move from approved design direction to completed graphics and style guides, and from coding and content creation to templates and quality assurance testing, this is where ideas become reality. 

Refine Web projects often continue to evolve over time, to reflect changes in organizational goals, new products or services, or simply to accommodate a phased roll-out plan. Traditionally, 415 works with clients after launch, revisiting goals to ensure that our projects continue to achieve established objectives and ongoing success.


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