415 - Expertise - 415, Inc. Web Design. Mobile Design. Based in San Francisco

Results are the culmination of everything we do. At 415, a project is not considered successful unless it achieves the goals outlined by the strategy. Winning awards is great, but without solving your problems, awards are meaningless. Throughout every project, we revisit the goals established at the outset to ensure that the end product will be successful. Whatever those goals may be - increasing online sales, generating massive traffic, automating business processes (or something else entirely), we evaluate our work according to the targets that help define our initial strategy. You see tangible, focused ROI; we see happy clients.

Strategy
415 understands the Internet; we know how to use the medium to improve your business. We listen to your needs and combine your industry knowledge with research, analysis, and our expertise. We develop a project strategy that aligns with your organizational objectives and defines specific goals -- such as traffic, sales, efficiency, recognition, and user enthusiasm. Working together, we create an end result that exceeds your expectations.

User Interface Design (UI)
UI includes the navigational and informational structure of a site -- it defines how users will interact with your organization online. It's an often subtle, but important aspect of our work -- and one that sets the Internet apart as a communications medium; unlike traditional media, your customers are able to guide their own experience. Using extensive quantitative and qualitative research and testing, combined with well-honed instinct, 415 makes the user an integral part of the design and development process. By the time we launch a site, we aren't wondering if the audience will embrace it; we already know they will.

Visual Design
Visual design encompasses the look and feel of a project; it breathes life into the UI and is the most apparent manifestation of your brand. Our designers bring a wealth of diversified expertise to their work. They understand how to capture complex brands and translate them onto the Internet, and how to map the visual design back to the project strategy and the specific elements of the UI. Our tailored approach results in an incredibly diverse portfolio; 415 designers understand how to listen, transcend personal preferences, and create exactly what you need and what will inspire your audiences.

Technology
We think of technology as a vehicle to deliver the experience to the user. We've built, integrated, and customized various interactive technologies -- from commerce, content, and community to database, workflow, and information-gathering. This extensive in-house experience and our vast array of partnerships with industry leaders allow us to select and implement the most appropriate technology for each project. We then tailor the technology to facilitate the user interface, visual design, and user experience so that technology will never come between you and your customer.